Ad placement on your website can be the difference between earning a respectable income or having a site that fails to bring you any money. While there are many different beliefs on ad placement, and all may be legitimate, I'm going to show you where to put your ads to effectively monetize your site.
There are many different ways to have your website set up. The more common ways to have it set up is to have the article body on the left with your navigation panel on the right hand side, or the opposite... the article body on the right hand side with the navigation panel on the left. This may surprise you, but effective ad placement is a little different for each one, and are also different between your home page and interior pages.
For your home page with a left-handed navigation panel, you should:
Have a leaderboard image ad that is approximately 728X90 at the top of page, before the content. This brings a higher clickthrough rate, or CTR, and also a higher brand value.
Put another leaderboard ad that is approximately 728X90 either in the middle or at the end of your page content. This will depend solely on the length of the page, as you don't want to put an ad in the middle of the page if there is only a few lines of content on either side of the ad.
Place a wide skyscraper ad that is approximately 160X600, set to display both text and image ads, underneath the navigation panel which will be on the left hand side of the screen.
For your home page with a right-handed navigation panel, you should:
Also put a leaderboard image ad that is approximately 728X90 at the top of your page, exactly like the left-handed navigation panel setup.
Have two medium rectangle ads that are approximately 300X250 underneath the main navigation panel (which could be your categories, etc.), and one at the bottom of the bar (which could be under the archives, etc.). These will help to direct your readers' eyes in that direction with the hopes of them clicking on one of your ads.
Interior pages are usually set up similar to your home page, but the ad placement will be a little different. Here are the recommended ways to set up your ads on the interior pages of your site.
For interior pages with a left-handed navigation panel, you should:
Place a wide skyscraper ad unit that is approximately 160X600 and set to show both text and image ads directly under the navigation bar.
Embed a large rectangle ad that is approximately 336X280 directly in your content post. You should configure this ad unit so that it is in the upper left-hand side of the article, with the main content wrapping around the ad.
Put another large rectangle ad, approximately 336X280, right under the blog post. You will want to center this one, and it will go between the article and the comments section of your page.
For interior pages with a right-handed navigation panel, you should:
Embed a large rectangle ad that is approximately 336X280 inside of your article in the upper right hand corner, with the main article content wrapping around it.
Place another large rectangle ad that is approximately 336X280 after your article. This one will also be centered and before the comments section of the page.
Put a medium rectangle ad that is approximately 300X250 and set to display both text and image ads below the navigation bar on the right side of the screen. This should be at the bottom portion of the top half of your screen so that it can be easily seen by someone reading the article.
Making money online can be easy if you know how to monetize your site with advertising. More importantly, ad placement is key to bringing you the most money possible from your website. Visit us at http://www.earnsomeextraincome.com/ to learn more about how to earn some extra income.
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