If you have spent a great deal of time surfing the Internet, then you may have seen thousands of customized web banner designs. These small rectangular ads appear on web pages and vary in appearance and design. No matter how they different they appear, they all share the same function- if a user clicks on them, the browser takes them to the advertiser's site.
Today, you can find an internet marketing solution firm that offers banner advertising as part of their online marketing package.
What is a banner ad?
This is a special hyperlink text that is displayed on a box with graphics, visual elements and other forms of animation. There are plenty of banner ads today ranging from ads promoting beauty products to electronic gadgets.
Because of its graphic content, this is similar to that of traditional ads that are printed on magazines and newspapers with the added functionality of bringing consumers directly into the advertiser's site. This is more like touching a printed ad and then being teleported into the seller's store. It also differs from printed ads in terms of capability. It is situated in one place of a page, just like a newspaper ad, but can be showcase different images, animation and change appearance from time to time.
The Purpose of Banner Ads
There general purpose to generate more traffic to the site and increase revenue. There are several ways for a banner ad to be successful.
1). Click throughs. This refers to the number of visitors who click on the banner ad link that will bring them to the advertiser's website. Most publisher sites sell ads spaces on a pay per click basis.
2). Page views. Also referred to as page impressions, this refers to the number of times a specific web page has is requested from the server. Most advertisers are interested in page views because they will show the number of people who have seen a banner ad. Although they don't efficiently measure the success of a branding campaign, they show how many users are exposed to it. The most popular way to sell banner ad space is CPM or cost per thousand impressions.
3). Click through rate or CTR. This refers to the ratio of page views to clicks. It is often expressed as the percentage of visitors who clicked through the ad. The typical CTR is less than one percent.
4). Cost per sale. This is the measure of how much money is spent on a single sale. Advertisers use a lot of ways to come up with this value, depending on their product or service. Many advertisers monitor visitor activity with Internet cookies. This technology allows the site to integrate shopping history with information on how the user was routed to the site.
Customized web banner designs are great way for you to attract more traffic to your business site. Find a reputable internet marketing solution firm for your banner advertising campaign.
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