Thursday, November 3, 2011

How to Manage Ads in the WordPress Sidebar

One option for website owners to generate income is through the ads that are posted on their site by advertisers. It can be in a form of a code, affiliate banners, graphics, even texts. As web owner, it is essential that you must be able to manage the ads that are running through your website, not only for aesthetic purpose but to optimize the advertising space you have. Listed are ad options that you might want to consider.
Who Sees Ads
This plugin is a great option for websites that has a lot of new site visitor. It assumes that returning visitors are interested on your content while new visitors are looking for certain information thus, presenting more ads to new comers compared to regular visitors. If you want a consistent number of ads to be present to clients, this plugin may not be the best idea.
WP125
This plugin formats the banners and creats a link in HTML making this plugin more suitable for beginners. You can manage the number of partition including the number of columns that will appear on your site. There is a possibility that it will clash with the Super Cache plugin. So, a little code modification will help solve this problem.
Random / Rotating Ads
Displays ads in a rotating or random manner in any part of the site you placed it. One nice thing about this plugin is it will take any form of ad - from affiliate, banners, flash, text and others. There is no limit to the number of ads you will place.
Post Layout
It is a great plugin that can be used when you want to embed a banner ad within a post. It also allows the ad to be an opt-in form. You can also pick which part of the post you want it to appear, at the start, in the middle or even at the end of your post. There is a paid version wherein you can control the ads that will show up depending on which category you set them to. This will give you a more customize and synchronize placement of the ads and your post.
There are a lot of available plugins that can be used in managing a WordPress sidebar. The plugins that are listed below are the ones that I have used and would recommend to other people whether expert or beginners. Organizing your ads not only aids in making your website look presentable, but would also allow you to cater to more ads.
Ben is an internet marketing specialist. Spend majority of his time finding ways to optimize website and make it visible and rank better on search engines. He is expanding his knowledge in the internet marketing area by studying more about social media and social media marketing.
To get more tips on how to make your website visible to search engines, talk to the experts.
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