Sunday, October 30, 2011

Creating Effective Greeting Cards That Yield Good Results

Marketing is more than creating impressive products and services. It's more than offerings discounts or low prices. It's also about building relationships, showing appreciations, and telling customers how much you care for them. Remember that people often buy based on their emotions. If they don't trust you or feel good about you, they won't likely patronize your business. This is why it is important that you learn how to appreciate and build good relationships with your customers.
One good way to do that is by using greeting card printing. Greeting cards have long been the choice of business owners when it comes to communicating with their customers. But you can't just create any greeting card and assume that it is enough to convey your message to your customers and prospects. You need to think of the recipients when designing your cards. As much as possible your cards should look professional and classy. The following are tips that will help you create greeting cards that will yield the best results:
1) You need to decide on the message you want to convey to your customer or prospects. Is it to show them your appreciation, thank them for their patronage, or simply to keep in touch? The purpose of your cards will help you come up with the perfect design of your cards.
2) You need to prepare your mailing list. It should contain the correct name and contact details of the recipients. It would help to update your list regularly so you can make the necessary changes in address or contact details of your customers and prospects. This will help avoid the costly mistake of delivering your card to the wrong address or having the card sent back to you.
3) It's important that your cards look as personal as possible. A handwritten signature and message would help create the customized look and feel. If you can't write the message yourself you can hire someone to do it for you. This will ensure that people get a good impression of you feel that the card is customized to them and not part of a mass mailing. It would be easier for you to gain their trust if they feel comfortable and close to you.
4) Make sure the recipient won't be offended with your card or your message. Take time to research about your recipients. Perhaps they belong to a religious group that doesn't celebrate the holidays, so you might want to take them the list of your holiday greeting cards.
5) You can include the name of the spouse in the address of the greeting card templates. It would be best if you make them feel that both the husband and wife are part of your business.
6) Consider also using tags like Mr., Mrs., and Miss instead of just writing the name of the recipient. This will add value to your cards and make it more impressive to your recipients.
7) When you want to create holiday cards, make sure to prepare then in advance so you can mail them in time for the holiday season. It's always best if you can send your cards before and not after the occasion. This will also avoid the rush and getting your cards prepared haphazardly. If you want less hassles and get your greeting cards delivered on time, then prepare then ahead of time.
Michelle Abreu has been writing articles online for about 2 years now in a trusted printing company. You can visit this website for more practical ideas about creating custom greeting card printing online, and get your free greeting card templates carefully crafted for you.
http://EzineArticles.com/6512594

Wednesday, October 26, 2011

The Right Bag for an Economical and Effective Promotional Campaign

You are a business owner who is looking for a way to really promote your products. But your available budget are small that you cannot afford expensive advertising methods. Plastic bag is the right choice for you. Plastic bag is a great way to get your message into your customers' hands and heads. It is not always essential for you to be a big business owner, small retailers can provide customer with a bag as a giveaway to carry their purchases. Plastic carrier bag with large imprint area in both side to locate your brand name, logo and marketing message is perfect item to catch the notice of customers. Because promotional bags are designed very eye-catching, people often do not throw these bags away after bringing their purchases to home but they use them some more times to carry their stuff everywhere and in many other activities. From that fact, plastic bags are almost like advertising billboards that move around from place to place. So now you surely want to start your promotional bag campaign, are you? But the question is that what kind of plastic bag is the most suitable for your business. Here are some choices for you.

1. LDPE (low density polyethylene) plastic bag.

LDPE is commonly recycled and has the number "4" inside the three arrows arranged in a triangular shape as its recycling symbol. LDPE has more branching than HDPE, its tensile strength is lower, and its resilience is higher. Also, since its molecules are less tightly packed and less crystalline because of the side branches, its density is lower. Bags made of LDPE are often soft, silky and vanishing. Therefore, they can use as high quality promotional carrier bags of luxury goods like clothes, gifts, hand-watches. Therefore, if your products are premium and branded, this type of bag is a good selection for you.

2. HDPE ( high density polyethylene) plastic bag.

HDPE is commonly recycled, and has the number "2" inside the three arrows arranged in a triangular shape as its recycling symbol. Although the density of HDPE is only marginally higher than that of LDPE, HDPE has little branching, giving it stronger intermolecular forces and tensile strength than LDPE. Bag made of HDPE is the best choice for business owners who care seriously about the cost. You can use this kind of bag with color print and beautiful handle as economical promotional carrier bag, because it is cheaper than PP woven bag. Moreover, HDPE plastic bag is flexible for diverse kinds of goods because it can be produced in thinner thickness.

3. PP woven or non woven plastic bag.

Polypropylene is normally tough and flexible, especially when co-polymerized with ethylene. Polypropylene has good resistance to fatigue. Bags made of PP is thick, strong and at high melting point, compared with many other plastics. Besides, it is easy to color, which gives companies a large number of color choices. This material is also very friendly to environment because less energy is used to produce these bags than while manufacturing other tote bags. Moreover, PP woven or non woven bags are reusable. With this kind of bag, customers can wipe it clean with soap and water, let it hang out to dry in the air. Then, they can use it for other purposes.

There are only some private suggestions. To find the best promotional plastic bags for your products, you can visit the website: http://www.hanoiplasticbag.com/. Here, you can find the widest selection and lowest wholesale prices on all kinds of plastic bags in Vietnam.


http://EzineArticles.com/6500258

Sunday, October 23, 2011

Van Stickers

Businesses, companies and individual workmen commonly use vans for purposes including the transporting of goods, for deliveries, for carrying tools and equipment to and from a work site and other uses. The large storage space in a van makes it a practical vehicle for these uses. A sight you will often see is a van displaying a name, a company name or a brand sticker. The purpose of this is so the company or name becomes known to as many people as possible. Sometimes a phone number or contact details and a logo are displayed alongside the company name.

These van stickers can be printed in any size, with any name, number, picture and design of your choice. Many people choose a fairly large design of sticker, so their design is clearly visible to passers by and other drivers. It can also be a good idea to make your stickers as bright and colourful as possible in order to attract attention.

You can choose from both permanent and temporary designs of van stickers; Self adhesive stickers are a permanent option. These stickers are usually made from vinyl, a hardwearing plastic material, and are fixed to your van with a long lasting sticky adhesive. For a temporary van sticker option, window cling stickers are ideal. These stickers cling to smooth surfaces including plastic, metal and glass, and do not require any adhesive to keep them in place. If you want to have the option of removing or changing your stickers, window cling stickers are the perfect choice as they are easily removable and leave no sticky residue to clean up.

Using van stickers is a cheap, easy and effective way to promote your business or product. Your van is likely to be on the move a lot of the time, as well as parked in a lot of different areas, ensuring your name is seen by a large number of people and in many different areas. In this time of economic hardship, it is advisable to promote your business as much as possible. Unlike other forms of promotion and advertising, once you have bought your van stickers, this type of advertising involves no other costs.

Van stickers are available from a number of retailers. Many companies offer a service in which they print your design in whichever material, shape and size you require, and deal with the smallest and largest of orders.

I have over 18 years experience in various capacities of marketing, customer service and event management in the public and private sectors. This has placed me into specialising in online marketing and SEO, and as part of my SEO, I write articles for my clients.

On a private level, I enjoy a healthy lifestyle, cycling, horse-riding and running. I have two teenage children and two poodles, who are my wonderful companions.


http://EzineArticles.com/6509626

Friday, October 21, 2011

How to Choose the Best Light Boxes

The key behind advertising and marketing campaigns is attracting notice to your goods and services. One of the easiest ways to reach this goal is to implement light boxes. A light panel is recognized as a wonderful alternative to conventional displays. These backlit displays brighten up dreary or old showcases with a bit of illumination. Retail stores, restaurants, movie theaters, cosmetic counters, and many other establishments attract passersby with lightboxes. The beauty behind these illuminated frames is that they are eye-catching without taking away from the overall message. They simply put a little light on the subject. These light boxes come in all the conventional picture and poster sizes for accommodating different advertisements.

Although the concept behind light boxes is very simple, there are many different choices currently available on the market. Different types of lighting technology needs to be considered, as does the user's expectation of the illuminated frame. Backlit and side-lighted technology, the type of bulb, and placement within the establishment are just a few things that need to be decided. The following is an introduction to the field that will hopefully provide some insight into the light box market.

The introduction of LED technology to illuminated panel displays has triggered a resurgence of lightboxes in retail stores and other establishments. These models feature smaller light bulbs for thinner profile displays. Some of the frames are just over one inch thick! In addition to the slim profile, LED illuminated displays last a long time without consuming very much energy. Users can leave these LED lights on for over ten years straight without needing another bulb or running up a huge electricity bill. LED lighted displays are available in many sizes, ranging from small 8-1/2" x 11" panels to large 36" x 72" poster frames. The LED lightbox brings displays ahead of the curve.

Before LED lighting technology, most lightboxes used T5 fluorescent lights. These lighting systems are a bit bulkier and do not last as long, but they also come with many benefits. This lighting system is much brighter than LED bulbs. T5 fluorescent bulbs reach LUX readings of over 3,000! This fact makes T5 light systems better for bigger lightboxes because they can disseminate better throughout the entire signage. Despite the chic nature of LED frames, T5 fluorescent lights may be the best bet when dealing with large advertisements.

After evaluating the two different bulbs, the next factor to consider is where to place these units. Lightbox technology has become a part of many different style frames that are designed for different uses. Of course, there is the regular mounting light box displays that showcase posters and pictures on the walls. There are also smaller frames for countertop use. However, some of these wall mounting models have particular uses. Restaurants and other eating establishments will place large, three panel boards above the counter to showcase a menu. Other restaurants may want to take advantage of the outdoor, exterior rated light boxes. Users can place advertisements on the outside of their building to get passersby inside. Malls, convention centers, and other places designed to accommodate large amounts of people can take advantage of floor standing. These models feature one of two purposes: advertising or directing. The advertising displays illuminate 24" x 36" posters on totem structures. The area below the poster often has some sort of design to further entice potential customers. Some may have pockets for brochures or other supplemental advertisements. The directional lightboxes are a new take on the mall directory. They feature maps that have been lighted up for easier reading. No matter where you work, there is definitely room for one or more of these units.

The final thing to ponder when buying a light box is convenience. How often do you plan on changing the advertisements that go into the frame? Conventional light panels and picture frames are fine for routine changes, but they are not the best for fast sign changes. For users that will be placing a new image into the frame somewhat frequently, a swing loading frame may be the best option. These models open with the convenience of swing door. Another option is snap frame technology. Both the swing door and the snap frame utilize front loading, so users do need to take the frame off the wall to get their new advertisement in place. Snap frames open at the edges and snap shut when the image is in place. Restaurants, who change their specials daily, may even want to consider a large LED marker board with neon markers. These boards feature many LED light options and attract customers to the newest dishes and drinks on the menu. Choose the frame style that is best for your specific needs.

Take some time to really think about how your lightbox should look and function. Choose the right one for you! No matter which style you pick, these units can increase spur of the moment purchases. It is like putting a spotlight on your company and merchandise.

Lightboxes.us.com is a specialized display shop from Displays2Go.com. Together these online manufacturers and distributors are known for their superior collection of lightboxes and accessories in their online catalogs.


http://EzineArticles.com/6514493

Tuesday, October 18, 2011

Marketing and Advertising Your Business in a Down Economy

As a Print Advertising Sales Consultant I get to talk to many business owners in a wide array of business categories. There are a couple of common denominators I have observed among these folks concerning business survival in "The New Economy":

Most agree that this is probably the worst business climate that they have ever experienced in the history of their careers. This is not a fabrication by our government for political purposes. Times are tough for just about everyone.When times are tough, most people either do more of what they have always did, or less.

Very rare is the case when I speak to someone who tells me- "We are analyzing the areas of our marketing plan that continue to work for us, and we are staying with those initiatives, and we are replacing the things that aren't working with some different strategies.

4 Steps to Creating a Turnover for Offensive Business Growth

Going on Offense for business survival and growth may be easier than you think, if you just focus on the following 4 steps to take right now to help you increase sales and keep them coming back for more:

Lead GenerationFrom Lead to Satisfied CustomerCustomer Retention - Increasing the Customer Life ExpectancyDynamic Referral Systems

Lead Generation

Although this is sometimes thought to be the hardest, most costly, and time consuming, it is also mandatory. No business can get out of the starting gate, much less survive without someone to talk to about how much your product or service can make they're life easier or better, or whatever it is your product or service does.

A lot of people ask the question "Should I spend all my time trying to generate leads online, or since I don't know much about internet marketing, should I just stick with what I know and use conventional advertising methods? I believe in doing both. I call it "The Cross Over Strategy". This means you use print media, radio commercials, television, billboards, newspapers- or whatever method you prefer and can afford, to take a prospect to your website, Facebook Fanpage, or whatever online method you use to capture the name and contact info of a prospect for your product or service. (If you don't yet have a website or fan page and don't know how to set these online venues up, find someone who does. This is not an option. It is a vital business investment.) Equally important, take your online prospects, (FB fans, Blog subscribers etc.) to your print advertisements, and offer some type of incentive for doing so. You could use a coupon, a survey or any number of things to get them to take your desired action. Once you have them where you can communicate with them, "Ask for the Order"

Customer Retention

Knowing how long a customer continues to be a customer, and the frequency of purchase of that customer, is one the most important functions of survival a business owner can take, yet one of the least practiced. In addition, it is astonishing how many businesses don't even have a data base of customers who have already bought from them.

If you don't have a data base of past, present, and prospective customers, do this step first. Start now. This could be the difference between business survival, or business failure. It can be as easy as creating an Excel spread sheet and just tracking customer names and contact information (the more info,the better, ie:phone number, email, sex, age,) the purchased item, the price of the purchase, the date purchased. Having a list of information about your customer with accurate contact information, allows you to invite them back to look at what new products or services you have that they might be interested in purchasing. You can also offer them V.I.P. discounts. The list is limitless, but the ability to stay in contact with people who have already bought from you, gives you the opportunity to improve the life expectancy of your customer and increase sales geometrically.

Dynamic Referral Systems

Remember that database you built of past, present, and prospective customers? Now that you have it, you can offer those fine folks great incentives to tell their friends to buy from you too. If you are going above and beyond what is expected in Customer Service (the way every business should anyway) your satisfied customers will go out of their way to tell their friends and family how great you are. Everybody knows "Word of Mouth Advertising" is the cheapest, most valuable, most powerful, and longest lasting type of advertising you can ever get. How much more powerful would it be to offer your customer (who you've already made a raving fan out of by treating them like royalty with superior Customer Service) a 10% or 20% discount on their next purchase, just for having a friend come in and buy from you? Very Powerful! It could almost give you a continuous flow of new customers for life.

These ideas may seem basic and old in age, but I guarantee that if you focused on these three areas, implemented strategies around them, and spent the next 30 days practicing those strategies, you not only will create the turnover you need to go from Defense to Offense, but you will be scoring new customers, increasing sales, and improving business for many years to come.


http://EzineArticles.com/6501179

Sunday, October 16, 2011

How to Rent Billboard Space in a Recession

Advertisers are the same as you and me - they just want to make money. As long as you do not lose sight of that fact, you can rent almost any billboard. But it's all about dollars and cents.

Select Who Can Gain From Advertising On Your Billboard

Not all advertisers are created equal. Some are better candidates for your billboard than others. There are two key criteria in judging the best advertising candidates: 1) geographic proximity and 2) profitability per sale. Let's go over each of these.

The two most powerful words on a billboard are "Exit Now". This is the biggest strength of a billboard - to allow you to use it as a point-of-purchase weapon to get people to get off the road and go to the business. No other form of advertising can do this; not newspaper, radio or television. So the most likely advertisers are those that are indeed at the exit nearest the sign, or maybe the "Next Exit" down the road. A business that is 10 miles from the billboard would certainly not be well-positioned to utilize it.

Not all advertisers also make the same profit on each sale of their goods or services. For example, a motel that charges $100 per night probably makes the full $100 in profit, since their costs for renting that extra room are zero. They already have a maid, hotel clerk, etc. on staff. That's why motels are great advertisers - they can make money off the billboard with just a few customers per month. Add in the "Exit Now" motel slogan, and you've got a winner. Other businesses with high profit margins are car dealers, home builders and the like. Would a hobby shop be a good candidate? Hardly. The sale of one toy train might be $40 with a profit of $10 - it takes a lot of sales to pay for that sign.

Look for Programs to Reduce Cost Further to the Advertiser

Many advertisers have funding available through "coop" programs in which product manufacturers will pay a portion of the billboard (often 50%) if they put their logo in the ad. Learn about these programs and let advertisers know about them.

Also, it might be possible for two advertisers to share a billboard and split the cost 50/50. I just drove by a billboard that featured a Wendy's and a Shell Gas Station. They have a common exit and are sharing the cost of the sign. That's a great way to do it.

Only Use Great Creative

Don't ever let an advertiser put up boring, hard to read copy on the billboard. They won't sell anything and will be very unhappy. In today's world of printed vinyl, the advertisement should feature an attractive graphic or photo, bold copy with contrasting colors, and a strong message.

There are several national companies that print vinyls, who will handle the design for you for only $50 to $100. Take them up on this offer.

It's All About the Price

Anyone will advertise on a billboard for free. So it's a given that every advertiser will rent the sign if the cost is right - it's all about the price. So really, you're not selling the concept of a billboard as much as acting as a broker to locate the best advertiser with the best price for the sign.

The key here is to talk to the advertisers on what price would work for them, and keep notes on what the offers are. At the end of the day, you want to have offers from a handful of different advertisers. If you do not get offers, you are not trying hard enough. One of my slogans is "what do I have to do to get you on that billboard?" Many advertisers think the sign costs a lot more than it does, or that you're not negotiable. A smart billboard owner is far from stubborn.

Conclusion

Every billboard has an advertiser that was just meant for it. Find those advertisers, help them make money with the billboard, and you'll stay full in recessi

Frank Rolfe is the author of the book; Big Bucks From Big Signs and just recently finished a new series on how to succeed and make money in the Billboard Business. A series of 6 one hour tele-seminars to teach you about the Outdoor Advertising Industry is available on our site.

Rolfe started his billboard empire from his coffee table, as a fresh graduate from Stanford University. It began as a resume builder for graduate school applications, and ended with a sale to a public company 14 years later.

Using unique strategies he developed from desperate competition with much larger adversaries, Rolfe eventually owned more billboard units than any private individual in Dallas/Ft. Worth. Along the way, he fine-tuned the techniques to find billboard locations, rent advertising space, and sell signs and leases.


http://EzineArticles.com/6512401

Thursday, October 13, 2011

How Personalised Hoodies Can Make a Difference to Your Business

If you are thinking of means to promote your business, you can use personalised hoodies to do the job for you. With these products you will be able to reach a huge number of audiences in no time without too much effort. Hoodies that are custom printed are great to let the community identify your logo or corporate message as the items catch every person's attention. The chance and excitement of walking around with your company's name on your shirt is limitless.

To make your hoodies very captivating to the eyes of your audience you may want to come with something that has many colors and varying designs and styles, the choice is yours. Say, younger clients are likely to be attracted to bold and colorful texts while the older group of clients are likely to love earth tone and straight colors. Personalised hoodies are in fact useful to keep a person warm or as an outfit for a certain activity. Attractive hoodies tend to be liked most by users as they will look not just an ordinary corporate giveaway but something that they could be proud of wearing.

When doing your promotional activity, it is important to hold the event in crowded areas so you will have a greater chance of getting more of your targeted audience. You can purchase personalised hoodies in bulk to save some bucks, making sure that you will not run out of your budget. When it comes to promotions, these hoodies are a sure way to deliver your message to everyone.

Apart from using personalised hoodies for personal use, these items can also be used during non-profit fundraising, service and product launches, marketing research and incentive programs. By giving out personalized audience, you are telling your audience that it is a part of your business to think of what your customer need and you are willing to do what you can to give them happiness.

Moreover, personalised hoodies can also be perfect reward for employees and clients. Receiving these items will allow them to feel that their effort and participation are truly appreciated. So when you are holding an incentive program, it makes sense to include customized hoodies as one of your prizes. These items can be brought along by the recipients wherever they go which means a farther reach of your promotion. These items are more valuable and lasting compared to trophies and cash vouchers. They may cost a bit of investment, but their worth is more than just a mere gift but a show of appreciation and value.


http://EzineArticles.com/6509493

Monday, October 10, 2011

Ad Placement Ideas To Get You To Earn Some Extra Income

Ad placement on your website can be the difference between earning a respectable income or having a site that fails to bring you any money. While there are many different beliefs on ad placement, and all may be legitimate, I'm going to show you where to put your ads to effectively monetize your site.

There are many different ways to have your website set up. The more common ways to have it set up is to have the article body on the left with your navigation panel on the right hand side, or the opposite... the article body on the right hand side with the navigation panel on the left. This may surprise you, but effective ad placement is a little different for each one, and are also different between your home page and interior pages.

For your home page with a left-handed navigation panel, you should:
Have a leaderboard image ad that is approximately 728X90 at the top of page, before the content. This brings a higher clickthrough rate, or CTR, and also a higher brand value.
Put another leaderboard ad that is approximately 728X90 either in the middle or at the end of your page content. This will depend solely on the length of the page, as you don't want to put an ad in the middle of the page if there is only a few lines of content on either side of the ad.
Place a wide skyscraper ad that is approximately 160X600, set to display both text and image ads, underneath the navigation panel which will be on the left hand side of the screen.

For your home page with a right-handed navigation panel, you should:
Also put a leaderboard image ad that is approximately 728X90 at the top of your page, exactly like the left-handed navigation panel setup.
Have two medium rectangle ads that are approximately 300X250 underneath the main navigation panel (which could be your categories, etc.), and one at the bottom of the bar (which could be under the archives, etc.). These will help to direct your readers' eyes in that direction with the hopes of them clicking on one of your ads.

Interior pages are usually set up similar to your home page, but the ad placement will be a little different. Here are the recommended ways to set up your ads on the interior pages of your site.

For interior pages with a left-handed navigation panel, you should:
Place a wide skyscraper ad unit that is approximately 160X600 and set to show both text and image ads directly under the navigation bar.
Embed a large rectangle ad that is approximately 336X280 directly in your content post. You should configure this ad unit so that it is in the upper left-hand side of the article, with the main content wrapping around the ad.
Put another large rectangle ad, approximately 336X280, right under the blog post. You will want to center this one, and it will go between the article and the comments section of your page.

For interior pages with a right-handed navigation panel, you should:
Embed a large rectangle ad that is approximately 336X280 inside of your article in the upper right hand corner, with the main article content wrapping around it.
Place another large rectangle ad that is approximately 336X280 after your article. This one will also be centered and before the comments section of the page.
Put a medium rectangle ad that is approximately 300X250 and set to display both text and image ads below the navigation bar on the right side of the screen. This should be at the bottom portion of the top half of your screen so that it can be easily seen by someone reading the article.

Making money online can be easy if you know how to monetize your site with advertising. More importantly, ad placement is key to bringing you the most money possible from your website. Visit us at http://www.earnsomeextraincome.com/ to learn more about how to earn some extra income.


http://EzineArticles.com/6493023

Saturday, October 8, 2011

What You Need To Know To Create Adverts That Work

Many people have the perception that advertising is about building a brand. General thinking is that if you have a great product then all you have to do is get your name out there, and people will buy your product. Many adverts have the company name, show a few features of the product and maybe provide contact details. But that's where it ends. There is no call to action. If you think about it, that characterizes most of the adverts that you see out there. This type of advertising is fine if you are a large corporate with lots of money. But smaller businesses don't have that luxury. Your advertising needs to work for you.

How to Make Every Cent Count

In business people often learn how to create great products and how to perfect their service levels. There is a lot of emphasis on systems and management. Now these are all good things, but if you want your business to grow you have to learn how to market it better. Generic brand building advertising requires a lot of exposure. People need to see your advert and brand name repeatedly before they may consider purchasing your product. This strategy requires you to spend a lot of money initially without seeing any kind of return. Most small or medium sized business can't afford that type of strategy; you need every cent you spend on advertising to work for you and bring your new business. The only way you can achieve this is to be very smart and focussed in your efforts. Here are some tips:

Know how your clients find you. It's simple to ask: "Where did you hear about us?" or "Did someone refer you to us?" You may think your clients find you in the yellow pages but actually someone mentioned your name and they've simply looked your number up in the yellow pages. When you know where your clients are looking for you, you can focus your efforts in that area.
Know the lifetime value of your customers. In this way you can calculate if your advertising is working for you. If, for example, an advert costs you £1,000 a month and your average customer spends £200 with you, then you know you need to get at least five new customers from that advert every month.
Test and monitor your adverts. Before committing a large budget to a project, test the advert on a smaller scale. An advert may bring you lots of enquiries, but it may not bring you any sales. You won't know this unless you carefully monitor your adverts and the amount of sales they bring in directly. A lot of the time it is trial and error, so experiment with different types of adverts and mediums.
Have a clear call to action. Your advert shouldn't just tell people about your products or services, it should make them want to buy them. Work on communicating your sales message and making an irresistible offer to your customers. This way, when they see the advert, they want to buy from you.

If you are using referral programs and customer incentives, then you are already ahead in the marketing game. Adverts certainly have their place and can attract new customers. But small businesses especially need to carefully consider what advertising mediums will work best. Most important, keep a strong focus on the outcomes you want to achieve. That will ensure that you make wise investments in adverts that work for you.

Melina Abbott helps small business owners get new customers and more sales. You can download her popular free bulletin - How to Attract New Customers in 7 Easy Steps - at http://www.businessbyresults.com/free-marketing-resource/


http://EzineArticles.com/6508716

Wednesday, October 5, 2011

Give Your Business a Difference With Promotional Jackets

Usually, promotional jackets have been used as corporate giveaways during holidays. This could be due to the mere fact these are best to be worn in winter time. Also, these promotional items come in different colors, designs and styles and could just be put on simply.

You can just imagine how much gladness an employee or customer will have when you give a fashionable promotional jacket. This could be a good chance for you to promote your company not only to the person you gave the jacket to but also to the people who will look at the person wearing the jacket. Your opportunity definitely has no limit. However, since this promotional product is not as cheap as your common promotional torches and pens, you have to take into account their impact on your clients to make your investment worth.

Promotional jackets may have higher market cost as they are hard to manufacture. But the best thing about them is that you will make your recipient feel that they are valued. In return, you will have good chances of getting support and patronage to your product and services. These jackets can generate a statement if perfectly matched with other good accessories. They are items that most companies use to speed up brand creation.

Promotional jackets are made durable to stand any fashion trends and generation. Like T-shirts, they can be imprinted with corporate messages, logo and artwork that the society can see once sported. A lot of jackets are used by people every day. They can stand out in a mob by laying out a particular design of your choice that would really catch attention.

You can always customize your promotional jackets to come up with one that is catered to your taste and requirement. If you are the kind who wants a well-designed jacket that can be unique for your company, this is always possible with the availability of customization services in the market nowadays. You can check on specialty shops to do the job for you. Just make sure to prepare a layout of the design that you want to be followed. You can use computer graphic software for this so you can come up with an effortless blueprint draft. It makes sense to save it in PDF so it will always be possible to edit it when you want to make some changes.

Jackets are regarded as a major commodity that is why you can see a lot of people wearing them across the globe. Choosing them as promotional products for your company would make a difference to your business.

If you need high quality promotional jackets and other promotional items, visit us at http://www.promotionalproductssupplier.com.au/.


http://EzineArticles.com/6511628