Tuesday, August 23, 2011

Pitting Banners Advertisements Against Text Links

Just about everyone with an Internet marketing background should know that websites can make them money through advertisements. But it is still debatable as to whether or not banner ads are more effective than text links or vice-versa. Different entrepreneurs have their own perspectives regarding that.

But a very common answer that you will get is that you won't find out until you try both. Some websites may benefit from text links while other sites are better off with banner ads. As you experiment, make sure that you track the progress of these ads and see if the conversion rates pile up.

Ad placement is a significant factor so monitor the results for different placements as well. You might notice some higher activity if the ads are found under posts that you make. Ads placed on the sidebar may work favorably too.

Whether you are leaning towards text links or banner ads, coloring is highly important. If you can customize your ads, take full advantage by making these ads match your site's color scheme as close as possible. This makes them less annoying as most people simply despise randomly placed ads that look out of place.

Using banner ads obviously gives you more flexibility since you can make all sorts of designs or even come up with an animation. However, many visitors that don't think highly of advertisements will just simply ignore them without considering your design. Other visitors may ignore these ads because they get in the way of the content.

It isn't very likely to get clicks through these banner ads unless they showcase a great deal of creativity. Banner ads that lead to shopping websites may have better results.

But if you try out the text links, you may notice greater amounts of clicking activity because visitors tend to trust them more. They do not violate the content as much and they load much faster. Plus, these links are more likely to show even if the visitors have any ad-blocking scripts running within their web browsers.

When setting up your advertisement, check the various settings so you can see what customizations you can apply. For instance, you can filter certain advertisements in Google AdSense by blocking certain categories.

Blocking ads is useful if you want to avoid irrelevant content to show up on your site. This is important especially if your site targets a family friendly audience because these people can leave your site in a flash if they are not happy with the ads that they are seeing. As long as your ads are relevant to the content, your click through rates should be good.

Ready to start working from home? Download a copy of the FREE report "Thinking of Starting a New Career - Working from Home?" today. It is a concise report I created to help you get started the right way so that you maximize your chances of business success and profitability. It will save you the hassle of having to stumble through trying to make money from home. Instead, it will set you on the right path from the start to ensure your business success.


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